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Our Story

Fraises et Désirs it's a family run slow fashion brand made in Italy founded by me, Julie

We handmade every product upon order after searching and choosing fabric and yarns at local dealers:
doing this we avoid every kind of waste, direct and undirect, to offer you tailored garments which enhance at best your physical characteristics

We always want to do things right: we don't have any stock, every product we made requires several hours of work
and the needed time to manufacture the highest quality, treated in every small detail to be timeless and to survive fashion trend. 

With our products and our way of working we want to share our human, social and environmental values and we believe to make an effort for future changes in the fashion industry which from being a simple slogan has become not only desiderable but absolutely necessary